Three businessmen from Veghel bring the notorious soda brand Exota back on the market. They bought the brand in a factory in France and 60,000 bottles have to make. The brand started in the seventies claimed on the bottle after VARA’s Ombudsman that bottled carbonated lemonade Exota easily exploded. However, the explosion in the program was put in scene.
The initiafnemers presented the drink yesterday at a fair in Veghel. Like the ancient bottles are the new features a plopdop.
Building Contractor van de Ven Stefan had the idea to bring the drinks back after he found an old bottle Exota. ,, The idea was to keep it very small, but everyone is excited, ” he says of the reactions to the fair. The soft drink, available in eight flavors, is only sold in catering and specialty stores, not in supermarkets.
Exploding bottles
Exota nowadays best known for the eponymous affair from the beginning of the seventies. Following complaints about exploding soda bottles left Marcel dam in VARA’s Ombudsman how a bottle exploded. It was not a bottle of Exota, but the brand was often mentioned in the episode. After the broadcast plummeted sales of the brand, which a year later (in 1973) went bankrupt
It was not just any bottle of Exota, the explosion was additionally put in scene.; there is a bullet was fired in order to allow the bottle splashing apart. Only in 1996 given the judge that the VARA and Van Dam had to pay some 7.5 million guilders compensation Exota when the largest compensation of a media organ ever.
The entrepreneurs who launch the brand again, worry about the damage to its image of yesteryear. ,, That flop bottle is just a story of the past, ” Van de Ven says to Foodlog.
No comments:
Post a Comment