photo ANP
toymaker Lego is the strongest brand in the world, according to a list published Tuesday by the British research firm Brand Finance. Apple is commercially the most successful brand
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Brand Finance measures the strength of brands in different ways. The ‘power’ of a brand looks at factors like reputation, customer loyalty, company reputation, employee satisfaction and marketing strength. This list is Lego top.
The Danish toy manufacturer solves especially thanks to the success of his own feature film, The Lego Movie, the Italian sports car brand Ferrari off, which has
After Lego has the researchers accounting and consulting firm PwC on the strongest brand name. The British-Dutch laundry and food company Unilever shares third place with the energy drink Red Bull.
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Apple commercial strongest brand
When it comes to brand value in a commercial sense, the list looks quite different. Smartphone maker Apple has according to Brand Finance, just like last year, by far the most valuable brand.
Samsung maintains itself in second place, Google remains in third place. The Anglo-Dutch energy giant Shell is here on the eighteenth place, just like last year.
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The fastest growing brands capable messaging service Twitter first, followed by the Chinese search engine Baidu and social networking site Facebook
Source:. ANP / Z24
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