Promotional printing profitability Ahold – nrc.nl

Promotional printing profitability Ahold – nrc.nl

A basket of Albert Heijn, which last year recorded more sales through campaigns. Photo ANP / Koen van Weel

Economy

The promotions that Albert Heijn in the past year by working to attract customers, the company delivered slightly more revenue, but also had a negative impact on profitability. Of its sales, the store held last year to about 4.9 percent of operating profit, so let’s parent company Ahold know this morning.

A year earlier, the operating profit margin at Albert Heijn was 5.4 percent. Through the campaigns, such as the savings campaign for crystal glasses, the market share of the retail chain in 2014 grew to 34.1 percent. In 2013, Albert Heijn had 33.8 percent have a smaller market share in the Netherlands

The larger

number of customers and the retail sales yielded slightly more revenue, as Ahold -. The parent company of AH – earlier known. Especially in the last months of the year, the revenue of the company rose sharply, by 4.5 percent to more than 2.8 billion euros.

Also, Ahold as a whole performed well in the fourth quarter than a year earlier, but that was partly due to the relatively cheap euro. Because the euro last quarter was cheaper than a year ago kept ahold of his income in the United States more money after the dollars were exchanged.

Due to favorable development of exchange rates, Ahold continued in 2014 almost 8 , 1 billion euros. That is 7.9 percent more than the same period last year. This favorable development of the exchange rate excluded, sales rose very Ahold only by 2.6 percent.

Also at NRC Q “So you make Albert Heijn successful again.”

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