Financial director Ton van Veen of Jumbo. Photo Reuters
Jumbo go online to compete with market leader Albert Heijn. Initially, open, take away points for groceries but eventually also with home delivery
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The Brabant supermarket chain, which grew over the past five years to second supermarket in the Netherlands, is a competitor of AH.nl. That says financial director Ton van Veen Wednesday in an interview with Het Financieele Dagblad (FD).
Jumbo wants to open the next time three to five pick-up points for groceries each week. In the summer, the company wants to have a hundred pickup points.
Albert Heijn is the only widely active in home delivery. Jumbo but hopes to make a quick catch up. Van Veen will therefore ‘for years’ anymore for Jumbo shopping is also delivered at home.
,, We are last year after two years of preparation started with 28 collection points. We have now been removed from the teething, so we can significantly accelerate growth. “
Online offered sheep unprofitable for supermarket
However, it remains difficult for supermarkets to online shopping a profitable to do business, acknowledges Van Veen. At the same time argues the financial director of Jumbo nothing do is dangerous. “If we do not do it, that turnover costs as customers seek safety elsewhere. Do you do it, you keep those sales or you can even get revenue to you. “
The financial director looks back on a good year. The Jumbo stores grew on their own with 3.5 percent in sales in a virtually flat market. The extra income according to Van Veen mainly due to new customers who Jumbo sparked. Consumer sales of Jumbo Holding amounted to EUR 6.8 billion, representing a market share of 20 percent
Source:. ANP / Z24
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