Sometimes there are those afternoons you the news really can not see coming. Today, for example those in the 925-razmataz: Turnover tourist voucher increases in 2014 with nearly € 3 million
Pardon
No, dear reader, it is real?. You may not have noticed it at birthday parties (or are you uninspired ‘friend’ with such a * cough * nice bon?) But the tourist voucher is a renaissance busy that even Jesus Christ himself would scare. Tourist vouchers were distributed to include victims of a bus accident (€ 15), as Christmas gifts to officials in Zoetermeer (€ 25) and Chronically ill children and disabled people in camps (€ 30) to compensate for a high deductible.
In a market that is evolving rapidly, with many new entrants this is a great achievement
Overall
are sold in 2014, as many as 8.1 million tourist vouchers. That’s just no voucher per two Dutch. Revenue rose 2.5% to € 124 million. Issuance increased mainly due to a greater variety of coupons and more distribution points. This quote from the press hounds mail we thought worth sharing: “ In a market that is evolving rapidly, with many new entrants this is a great achievement.”
Well, Tourist Netherlands, there are a lot of markets ‘Plenty in motion’ but we were not covered by the tourist crowds Bon.
Ponzi
Well, it’s good that the bon performs good, because if it is not, then poured a Ponzi scheme in which one says to you. According to the annual report of 2013 is € 140,315,387 non-handed tourist vouchers in circulation. € 140 million, yes, ladies and gentlemen. Suppose the tourist goes bankrupt the retailer where you hand in the voucher is not aware of this disaster (questionable
Tourist Netherlands are reporting this unreturned coupons as a current liability on its balance sheet and is annually a portion impaired. At this time, the reserve quite a large part of the total Debit-side of the Netherlands VVV-balance:
If all at once handed in are then VVV Netherlands has € 57 million of cash on the balance sheet and € 9.9 million in equity, so they can be happy at a small beating . The average American has two gift certificates at home and in the Netherlands roams total € 600 million of non-submitted coupons around (in 2009 that was last examined). Last year, 7.57135 million vouchers issued (worth. € 114,815,187) and 7,899,649 vouchers handed (worth. € 121,117,029). Then they actually lose money:
Yolo
tourist offices do indeed fall in droves. This is mainly because municipalities pull the plug grant, visit a branch or increasing slightly. That is remarkable: trippers spend an average of € 49.08 during their day, as they visited a tourist office they give on average € 5.36 more (more than 10%!). It will still be too little for many municipalities. Not that it matter, the coupons still make most of the good turnover and profit after tax is positive for VVV Netherlands. € 55,399 this year.
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