Albert Heijn sell misshapen fruit and vegetables – z24

Albert Heijn sell misshapen fruit and vegetables – z24

Photos mermaid / Flickr

Albert Heijn fruits and vegetables are going to sell that look less slick and for that reason be held from shelves example curve. cucumbers and carrots and apples that look pale

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Anyone with a garden knows that roots are not always neatly law and that potatoes sometimes have strange bulges

But look at the fruit and vegetable shelf in your supermarket:. all fruits, tubers and leafy vegetables usually look immaculate from How can this

Simple.?: select supermarkets sternly. Every year, millions of pounds of fruits and vegetables thrown away because it does not look nice. There’s a spot on, it is not the right color or it is too big or too small. Strict European regulations while also playing a role.

In Europe, an estimated 89 million tons of food wasted each year, according to a study presented in May this year by the Dutch and Swedish authorities.

Order through website

Albert Heijn considers the time ripe to do something with. This is because more and more customers more aware about food and appearance of fruits and vegetables are less important, says a spokeswoman said Tuesday. She stressed that there is nothing wrong with the products.

AH is the “misfits” provision in a package that can be ordered from Wednesday on its website. The price of this package, which includes a selection of products, according to AH is a quarter lower than the normal price. The chain plans to also offer the long term packages in its larger stores.

The chain goes where not sell loose because the supply of misshapen fruit and vegetables is not as large, the spokeswoman said. The fruits and vegetables were according to the chain by producers sold so far to the industrial processing include juice, soup and animal feed.

Also EkoPlaza and Jumbo sell different vegetable

AH initiative is not entirely unique. The gain of organic supermarkets EkoPlaza his crooked cucumbers at discounted prices, said a spokesman. “With organic products appearance is less of an issue anyway. Our products are not sprayed and look natural. “

AH’s biggest competitor Jumbo sells in appearance different vegetables and fruits in late November opened Food Market (a supermarket where you can dine) in Amsterdam and is that in the new year to do so in the Food Market in Breda. The chain has no plans to also start offering the products in its regular supermarkets, a spokeswoman said.

In the shops of the French supermarket company Intermarket lie for a long time ‘ugly’ fruit and vegetables on the shelves .

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