Heineken daughter: Pubs with my name I cycled past – AD.nl

Heineken daughter: Pubs with my name I cycled past – AD.nl

Tobias den Hartog
6-12-14 – 14:00 Charlene de Carvalho-Heineken © anp.

Charlene de Carvalho-Heineken informs all publicity since she inherited her father’s company in 2002. Until now, the daughter of Freddy Heineken gave a unique interview to the American magazine Fortune this week a glimpse into her life.

As a housewife, she was especially busy with her five children. At most, she once drank a bottle, but its one share – of 26,50 euro – that Freddy had ever done gift was all she had involvement with the group

The day before Freddy Heineken died, daughter Charlene had little to do with the company. As a housewife she was especially busy with her five children. At most, she once drank a bottle, but its one share – of 26,50 euro – that Freddy had ever done gift was all she had involvement with the group

When ‘daddy’ on 3 January. 2002 lost his life, was born at the same time, the businesswoman Charlene. That gray day in Noordwijk she buried her father in very closed circle, along with her mother Lucille, Freddy’s secretary and her husband Michel, a banker.

The so silent funeral of father, the kickoff was the correct tumultuous second part of her life. 7 days later because she decided to accept the legacy of Freddy’s shares began at the age of 47 suddenly her career at Heineken. With a sloppy EUR 3.7 billion shares.

How it went, she always kept as secret as possible. The mighty major shareholder Charlene (now 60) gave in all that time no interviews. Only to the annual figures and listings had read that they left the company grow to a billion company that it is today. Her own story would never lose. Until this week, in Fortune magazine.

Her history is that of a “painful” shy girl. A typical only child, “which preferably cycled through hard as she ran her own name on the facades of cafes, embarrassed by the attention that called her name.

Lego bricks

Freddy raised her protected. When friends when hippies went to India after high school, Charlene was not allowed to go. Too dangerous. In fact, a study in Paris not even sat in. ,, You’re too young, he said. “” So it was a study law at Leiden. ,, I hated that. “” With the years came freedom. Studying French in Geneva, photography in London. No time Freddy spoke about a role in the company. ,, He dreamed that I would marry a nice Dutch boy and came to live with him. ”

That was different. Charlene met British banker Michel Ray. They married and in her constant desire for anonymity, she took his surname. They settled in London, which felt more comfortable after the kidnapping of Freddy in 1983.

Then followed pregnancies each rap. As a housewife, she had to see the boss of the chaos of a big family to stay. To still keep some control, they sorted the Legos ‘obsessive’ in color. ,, I had to keep organized one of my life ”

Successor

His mother was not warned her inherited career at Alexanders wrist hangs something reminds him daily to the career that he probably wait.

When she still the company was completely unprepared in the lap she grew up in that role. She’s thoughtful and the right directors and sends especially. Unlike dad. Yes-men who gathered around him. ,, He had to be the boss. ”

In addition, she is aggressive. Freddy had become conservative in the autumn of his life. Charlene threw that stir. She brought Heineken to another 31 countries, tripled the turnover and frequently went on companies.

Now, she ponders the question of who should succeed her as owner. Even hires consultants to see which of her five children (who she calls the G-5) is most suitable. Maybe they ‘burden’ of running such a large company late ‘share’, she muses aloud.

In any case, Freddy’s grandson Alexander (29 only) eager. He reads since his 8th share of Heineken. At 17, he inherited the ‘scratched, simple’ Rolex grandfather. His mother was not warned her inherited career, Alexander’s wrist hangs something reminds him daily to the career that he probably wait.