Friday, 29. July 2016 – 19:04 Update: 30-07-2016 21:33
Drankenspeciaalzaak Chain Mitra on Friday made a new start. Mitra, formerly a subsidiary of the Royal Distillery Dirkzwager, was acquired by Monk Drinks Oldenzaal along with Mitra entrepreneurs.
Good cooperation
Since June 2015 has Mitra already good cooperation with Monk Drinks distributor and the experience over and over again create a common future and the salvation of Mitra.
Personal administration Mitra
the collaboration between Monk drinks and 120 entrepreneurs with approximately 145 specialty drink is intensified and together they will direct the new organization of Mitra. Mitra will therefore not become part of Monk Drinks, but will operate in isolation, where the entrepreneurs will form their own government.
In recent weeks, the liquidator, mr. Coen Houtman of Poelman van den Broek lawyers in Nijmegen, made efforts to ensure that such a restart could be realized. To the satisfaction of the Mitra franchisers and Monk Drinks as a supplier is the curator managed to keep the Mitra formula for consumers
Hans Olde Monnikhof, director Monk Drinks:. “The restart causes Mitra, active since 1974 and a major player in the beverage world, does not disappear from the market. The entrepreneurs have a hard time of it, but fortunately we can look forward again with each other.
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