Google splits, puts himself under new business at Alphabet – nrc.nl

ongedateerde A photo of the Google data center in Douglas County in the US state of Georgia. Photo EPA / Google handout

World Economy

Tech giant Google splits itself and becomes as a subsidiary part of a new parent company called Alphabet. That is founder and CEO Larry Page announced tonight unexpectedly. Page will head Alphabet and stepping back as CEO of Google.

Co-founder Sergey Brin is with Page partly responsible for Alphabet. Sundar Pichai, previously responsible for operating system Android and Chrome browser, Google is supplying part.

The division of activities and lodging them under one big umbrella, the company must clearly and responsibilities clearer. The Internet activities remain at Google, care products are placed in Life Sciences and biotech experiments be continued under the name Calico

Larry Page scrapped when he was again in 2011. CEO -. He replaced then Eric Schmidt – a projects hope to make Google less fragmented. Since then, Google did so many acquisitions fragmentation threatened again wrote economy- and tech editor Marc Hijink last year on NRCQ.

Some of the acquisitions and new areas of Google Alphabet ( Quartz has a much longer list, in alphabetical order):

• communications company Motorola, the largest acquisition
• Tango Tablet PC – can perceive depth and know your location in a space
• Boston Dynamics -. young company that terrifying robots designs
• Nest – builder of thermostats that your behavior ‘learning’ and it automatically adjusts the temperature
• Skybox Imaging -. satellite builder high resolution photos of the earth is going to a network of 24 satellites
• Then there are the wearables. (portable gadgets such as smart watches), with specially design variants of Android operating system
• Do not forget the (motor) vehicles not. Google signed agreements with forty car brands who want to link the multimedia system Android Car in-dash navigation with Google Maps and all the apps that are on an Android phone.

The announcement caused a lot of confusion, surprise and even jokes. Witness some of the reactions on Twitter:

Read more about:

Alphabet

Android

Chrome

Eric Schmidt

Google

Larry Page

Motorola

Sergey Brin

Sundar Pichai