19-08-14 20:11 pm – Source: Reuters
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© Elizabeth Arden
The American perfume and cosmetics company Elizabeth Arden last year was hit hard by the disappointing sales of the perfume lines of pop stars like Justin Bieber and Taylor Swift. Which saddled the company’s last financial year with a net loss of 146 million dollars (110 million euros), the company announced today.
Elizabeth Arden saw the sale of the celebrity perfumes mostly dry during the quarter. The total turnover of the company fell in that period by more than 28 percent, in part because many stores trying to get off. Their stocks This caused fewer new bottles to the stores there were sold there. In those stores especially the smells of Bieber and Swift were much less in demand, said the company sells more even perfumes under the names Jennifer Aniston, Mariah Carey and Britney Spears.
Elizabeth Arden expected soon no improvement. Especially in the next six months, sales are still expected to remain under pressure, the group warned.
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