Farmers supermarkets hit by with ‘rock bottom prices’ boycott vegetables – z24

Farmers supermarkets hit by with 'rock bottom prices' boycott vegetables – z24

ANP Photo

Supermarkets have begun hefty price cuts of fruits and vegetables. That they meet the producers affected by the Russian boycott. But farming and horticultural organization LTO find that some supers too far tip with ,, bottom prices “for which they now offer such as tomatoes.

If additional fruits and vegetables sold then it must be for a reasonable price, you LTO. The trade association next week discussing the matter with the supermarkets.

Actions supermarkets

Saturday made PLUS supermarket chain in various newspapers with full-page ads advertising his Dutch vine tomatoes. These are reduced by 2 euro in price to 89 cents for a kilo. Also in the folders of other supermarkets, including Albert Heijn and C1000 is fruits and vegetables this week remarkably cheaper than usual.

The Russian ban, the Dutch fruit and vegetable growers not run true to Russia. Due to consume domestically, more vegetables and fruits can the loss of the Russian export market be somewhat offset. But because there is currently an oversupply of fruit and vegetables in Europe, the purchase prices for retailers are now lower than before.

Supermarket Experts do not yet speak of a ,, price war “between the supermarkets. Joop Holla market researcher GfK notes, however, that lately is stunted with vegetables and fruit more often.

‘PR offensive supermarkets’

Retail Kenner Gerard Rutte doubts whether the supers Anyway to make a profit with their campaigns to growers to accomodate. ,, The current oversupply purchase prices are indeed lower, “said Rutte. ,, But 80 to 90 percent of the purchase from the supermarkets is through prices set in contracts. Probably now earlier loss made on fruits and vegetables. “

That the supers prices in this segment still quite screws down, according to the expert for two reasons. On the one hand with respect to their suppliers sympathy plays a role. But then there’s also just been a public relations offensive to come. Meet the wishes of consumers ,, The client reads in the papers that the purchase prices are now lower. Who will not tolerate if he does not looks back on the shelves in the supermarket, “said Rutte.