Ikea is growing thanks to the Internet and China, but not hard enough – z24

Ikea is growing thanks to the Internet and China, but not hard enough – z24

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The Swedish department store group knows its revenue mainly by raising. growth of web sales and expansion in China But the figures do not yet meet its own objectives

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Ikea has realized to late August sales growth of 3 percent in the past 12 months. The growth is due to increasing internet sales and rising demand in China. That made the world’s largest furniture retailer Tuesday.

Sales Growth Ikea not according to plan

The sales amounted to 28.7 billion euros. The growth rate remains significantly behind the objective in 2012 to raise up to 50 billion euros by the end of this decade.

In order to achieve this objective, the annual sales by 10 percent strives Ikea to an annual revenue growth of 5 percent in existing stores, and another 5 percent from new stores. In the past 12 months, sales growth in stores that have been open for more than one year by 3.6 percent, doubling annually. Ikea is only in January with the full year results.

,, Customers know to find due to the renovation of existing stores, opening new stores and the expansion of our online activities and the number of collection points “, our increasingly said Chairman Peter Agnefjäll. He added that Ikea has chosen to improve to become active in new countries. Online instead of his 13 webshops for it

According Agnefjäll growth in the past year was the strongest in China, while the Ikea continued to do in North America well. In Europe, there was some improvement compared to the previous year.