How long the Heineken family can take hold? – Volkskrant

How long the Heineken family can take hold? – Volkskrant

By: Thomas Hogeling – 09/15/14, 14:52

© anp. Michel de Carvalho (L), Charlene de Carvalho-Heineken (2 tablespoons) and Ellen van Langen toast the opening of the Holland Heineken House.

The British-South African beer giant SABMiller, Heineken did today trying to take over. Heineken has announced after consultation with the family nothing to see in the plan. How long can a listed family company like Heineken these attacks to stop this?

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  © anp.

• Charlene de Carvalho-Heineken has the power to shrug explain takeover attempts beside him

Currently there are three major players in the beer market worldwide. The Belgian AB InBev is the largest brewer, produced in 2013 355 million hectoliters of beer, compared to 269 million hectoliters SABMiller dropped. Heineken follows as number three with 221 million hectoliters.

In recent years, the three major players much smaller breweries, especially in Southeast Asia and Mexico. The biggest battle that Heineken hit was in 2010, when the Mexican Femsa was acquired.

The way acquisition was organized actually showed that the Heineken family does not intend to give the power from the hands allows economics editor Yvonne Court of Volkskrant:
“The family is then by means of an ingenious construction maintain control over the company, despite the importance of 20 percent that was Femsa. Heineken Holding then retained a very small majority (50.005 percent) of the shares in Heineken, and the family retained again an even smaller margin of 50.001 percent in that company, through investment company L’Arche Green. “

Who is afraid of whom?
In the four years that followed the extended family headed by the daughter of Freddie Heineken, Charlene de Carvalho-Heineken, the majority again slowly.

Meanwhile, nearly all relevant brewers taken over by one of the big three parties. If still want to grow in the saturated market, the giants further they therefore depend more emphatically each other.

According to insiders SABMiller tried to persuade by arguing that an acquisition Heineken would berschermen against AB Inbev the Heineken family about , that would be to give the Heineken. bids on the item However, after Heineken announced not have to be pre-installed terre message came out that AB InBev is working to get SABMiller to take over. Funding round SABMiller may have to save an acquisition itself. Bid also done

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  © Reuters.

Father to daughter, mother to son
The Heineken family radiates to want to keep, in everything from the company’s own management and Charlene de Carvalho-Heineken has the power to takeover attempts, shrugging his side down explain.

The time at which the power of the family can be unstable at the death of Charlene. But according to the Court is working hard also to hedge that risk, “Besides the fact that Charlene only 60 years old and probably a long time to go has, her son already preparing itself to take over the case. The 29-year-old Alexander de Carvalho is the oldest of her four children and has been a non-executive member of the board of directors. ” Moreover, in the legacy built a structure which does not bring an argument between the four children the stability of power in jeopardy.

Other parties can always try, but as long as the family wants, they hold control over Heineken. Since the shareholders of Heineken will temporarily have to resign.