Longer opening hours and new additions to the range, such as imported Maestro Citizen in October last year did more customers to pull the hamburger restaurants.
In particular, business was good in the last quarter. Sales increased in 2015 by 3.4 percent to 673.8 million euros.
This growth was significantly faster than the increase of 1.1 per cent in 2014. The chain welcomed in our country last year, thereby 1.8 percent more guests, it was announced on Wednesday.
CEO Manu Steijaert McDonald’s Netherlands expects 2016 to further sales growth. Netherlands was last year the fastest growing markets for McDonald’s worldwide, along with include Poland and China.
According Steijaert Netherlands was one of the fifteen most profitable markets of the international concern. Precise figures he did not mention in this connection.
Modernizing
The fast-food company, which had sales worldwide in 2015 the equivalent of nearly 23 billion euros, put in the Netherlands mainly on renewing and modernizing its restaurants.
Last year, McDonald’s held include an experiment in which people can create their own citizens. That option will be offering the chain this year in 150 restaurants. Small scale trials McCafe coffee tent and Salad Bar are still ongoing.
Behind the scenes, work will continue on the possibility to place mobile orders. That option introduced expected in 2017. It then comes to orders to be picked up at the store. Steijaert sees no opportunities in the home delivery of burgers, fries and other snacks
McDonald’s will build in the Netherlands still restaurants at:. Last year four and this year six. There are now approximately 17,000 employees in 246 branches
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