There remains after the merger sufficient competition, the Authority for Consumers and Markets (ACM) on Thursday.
The announced acquisition of Beliefs was announced early this month. This company is still in the hands of a competitor. Four years ago, stranded a takeover by Royaan, owner of brands such as Van Dobben and Kwekkeboom, or to competition concerns.
Believe then in the hands of the British investor Tower Brook Capital. The company then sells on to McCain, but retains a minority interest. Financial terms of the transaction were not brought out.
Custom Name
Apart from Mora Van Believing owner of the craft bitterballen- and croquettes brand’s hedonist and satéspecialist Hebro. The company also supplies under its own name and under the brands Van Lieshout and Welten Snacks at restaurants. Too many brands come from Believe from.
After the acquisition, expected From Believing to benefit from the global scale of McCain as a producer of frozen foods. Brabant company last year a turnover of 197 million euro
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