Tuesday, October 25, 2016

Apple sells the third quarter in a row less iPhones – NOS

Smart watch

That immediately makes it clear that there is a big difference between what the iPads, Apple Watches, and MacBooks to revenue compared to all the iPhones. This has been the case, and if Apple’s achilles ‘ heel given: the company is to its success highly dependent on a single product.

Apple is trying da to change with his smart watch. But that seems to not really have to succeed. Apple is counting his watch still to the category ‘other products’, which we do not officially know how many Apple Watches there over the counter.

it is also in that category in comparison with last year, a decrease: revenues amounted to € 2.3 billion. That is nearly 700 million fewer than a year earlier. Whether that comes by the watch is not clear, but according to research firm IDC sold Apple last quarter, over 70 percent less than last year.

Growth

Apple will hold up in the hope that the sales of the iPhone at the end of this year start to increase. The company expects more revenue to run in 2015. After three quarters of decline would then resume growth should be visible.

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