The video was posted on a Facebook page with more than 14,000 likes. By a local supermarket that delivers in and around Utrecht. It was according to the organization, but one day online. However the management of Max Verstappen now around 350,000 euros from the company.
The going to be the video of the supermarket Picnic, in which a doppelganger of Max Verstappen was used. It was intended as a parody on the movie Jumbo, which the real Max Verstappen groceries delivered at home in his Formula 1 car. In the film of Picnic delivers the fake Verstappen also messages, but then in a Picnic car.
According to the management of Verstappen makes Picnic infringement on portrait rights. If the supermarket Verstappen really wanted to string, that had 350,000 euros cost, they say. That is the amount for a large televisiecampagne.
“It was meant as a joke”, says Michiel Muller, owner of Picnic. “We saw a student who very much Verstappen seemed, and when we came on this idea. When we have even a pet in the shop of Verstappen bought for him.”
And everyone found it funny, says Muller. “If you like a party, an angry response would expect, would be, that Jumbo should be. But they even said that they found funny. And actually, I think Max also liked, only his manager did not.”
It’s bizarre, because the amount that they demand is
Michiel Muller, owner Picnic
The management now wants a huge amount to see in the supermarket. “It’s bizarre, because the amount that they demand, is for a televisiecampagne of three months. We have a video on a local community Facebook put for a day.”
Therefore, the organization decided Verstappen a settlement offer. “We have the management offered to give the money that we lost would have been to lawyers to donate to a good cause. But that did not want them.”
The management of Verstappen to let you know that there is indeed “preliminary discussions” have been. “But those conversations went a slightly different direction than Muller now says.” Furthermore, they would not respond to the question.
anyway, Muller finds it a shame how it is now. “Humor is an important element in our organization, not money. Let’s just send money to a good cause, and forget this”, he closes off the conversation.
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