The market of banking households in 2016 has grown by 100,000 to 1,21 million. This is clear from Retail Investor 2016, the annual survey among investing households that carried out by Kantar TNS (formerly TNS NIPO). The 9% growth is a substantial break with previous years in which the number of investing households stabilised at 1.1 million.
The low savings rate is an important stimulus for the increase of the number of investors. Households are increasingly looking for dividend yield and other opportunities to the ability to maintain and/or build, according to a statement by the research firm.
The current number of 1.2 million banking households is just as great as ten years ago, and cross is still lean at the 1.9 million banking households in the Netherlands at the end of years '90 had.
Investors have their asset mix is also changed by savings to shift to investments. For many years, was the ratio of saving/investing virtually in balance or had to save correctly the upper hand. Another shift is the growth of index trackers (etfs) that are clearly more often in the portfolios of private investors prevented.
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