Barbier and hair cutter scum from Rotterdam cut one of his clients. © anp.
The rapid growth in the number of barbershops continues, it appears today, figures published by the Central Bureau of Statistics ( CBS). Meanwhile, there are some 22 thousand barber shops in the Netherlands. That’s over a quarter more than in 2008. But despite the increased competition keeps the prices of haircuts merrily rise.
Hairdresser Dolly brings her a resident of nursing home in Didam in model. © anp. In the meantime, consumers cut back on their haircut, so the turnover in the sector has been declining for years. That there will be more and more newcomers relax on the hairdressing market is, according to the General Dutch Barber Organisation (ANKO) as the threshold to start is very low.
“This is a simple way for people to earn money, because you do not need much investment to open a barbershop,” says Bart Bijvank, spokesman for the association. A well-known phenomenon is the home hairdresser who evening at people passing by for a haircut. In this way, the barber has a separate lounge longer needed.
According to the ANKO is the increased amount of sole traders not only detrimental to other entrepreneurs, but also for the industry as a whole. “The larger salons are the backbone of the industry,” says Bijvank, “because they take the training of new personnel on their behalf. The declining sales of large and medium salons may therefore undermine the quality throughout the industry. ”
Price Development
The arrival of five thousand new entrants had no inhibitory effect on the barber prices shown by the CBS figures . According to Rabobank published analysis of the sector, this is due to increased costs for businesses; staff, rental and barber products have all become more expensive.
The ANKO pointing out that hairdressers not only compete on price. “The salons that do well are the very things that specialize in new and needs to focus on customer experience, such as the” barber shops “for men.” It is mainly medium-sized, conventional hairdressers who are struggling.
Despite the current downturn, there is a bright spot for the sector, according to the CBS households this year more willing to give out services. Although the hairdressers there is still not benefit, Rabobank is “cautiously optimistic” about the future, based on the expectation that spending will rise further in 2015. Thereby remains whether this will benefit the traditional salons, because according to the bank’s sole proprietorships will only increase in number.
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