Wednesday, December 10, 2014

McDonald’s wants to get rid of bad image – Parool.nl

McDonald's wants to get rid of bad image – Parool.nl

11-12-14 00:26 pm – Source: AP

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McDonald’s announced in the coming weeks, the menu, the cooking methods and ingredients used to make thoroughly examined. This will see the company or it can get rid of his bad image.

The burger chain is the last year quite disgraced by scandals, including meat and loss of clients. Only knew already in November McDonald’s sales decrease of 4.6 percent.

According to director Don Thompson hopes the company by including a positive change to maintain the appeal of the fastfoofketen and both customers and shareholders satisfy you.

One of the main problems is facing the American restaurant chain, is the image of unhealthy foods. Consumers today are much more inclined healthy and fresh food to take it to them, and there are the fries and hamburgers from McDonald’s is not determined.

(Edited by: Editorial)

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