2016 has not started well for Apple, according to the quarterly figures for the first quarter of this year. Total there were 51.19 million iPhones worldwide over the counter, over 16 percent less than in the first quarter of 2015. It has never occurred since the arrival of the first Apple iPhone in 2007 that there has been a contraction.
The poor results do not come as a surprise. The contraction was predicted for months. By significantly lower sales iPhone has also decreased for the first time since 2003, Apple’s revenue. Since 2003, Apple knew until now each quarter back to a sales growth compared to the same quarter in the previous year. Apple’s sales continued stabbing at $ 50.6 billion, compared with $ 58 billion in the first quarter of 2015.
All eyes on Apple iPhone SE targeted
In the next few quarters will be particularly the new Apple iPhone SE have to carry the load for Apple. The Apple iPhone 6S and iPhone 6S Plus sales ie below expectations. The iPhone SE came just after the close of the quarter on the market. Apple’s fiscal year does not coincide with the calendar year. The figures, available since late March, Apple reported going over the second quarter of its fiscal year, which ran from December 26, 2015 until March 26, 2016. As a result, the initial results of the Apple iPhone SE, not yet visible in these quarterly results.
Lower earnings
Although the numbers sound alarming, the figures will Apple have been no major reason to panic. Apple in the first quarter of this year made a comfortable profit of 10.5 billion dollars. The profit was thus incidentally lower than last year, when Apple still $ 13.6 billion in profits could transfer her savings account.
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