ABInBev accept offer for Grolsch and Peroni – Financieele Dagblad

Grolsch enters the Japanese brewer Asahi. (Photo: HH)

AB InBev agrees to the bid the Japanese brewer Asahi beer brand Grolsch and Peroni. This cleans up the world’s largest beer company another obstacle in AB InBev’s attempt to get permission for the merger with SABMiller, the second brewer in the world

the bid of € 2.55 billion for Grolsch, the Italian brewer Peroni and the small British Meantime beer is only valid if continuing the mega merger, says AB InBev Tuesday in a statement. European competition authorities are still investigating what competition problems the mega merger of almost € 100 billion entails.

Sales

in anticipation of the judgment discards the proposed merger company is already certain business units, including the SABMiller brands Grolsch and Peroni. In March, AB InBev sold a stake of SABMiller takeover prey in the Chinese brewer China Resources Snow Breweries that Chinese company. Last year the 58% share of SABMiller in MillerCoors for an amount of € 11 billion to joint venture partner MolsonCoors.

Asahi sees an opportunity to grow in the acquisition of the European farmers’ label, which is not easy in rapidly aging Japan. Overseas business to be a growth engine for the second brewing group from Tokyo. Later Asahi can sell his own Super Dry Beer through the distribution channels of Grolsch and Peroni.