AMSTERDAM (Reuters) – More and more Dutch grocery shopping on Sunday. More than two thirds of households (67.5 percent) last year made use of the Sunday opening of supermarkets, against 62.6 percent in 2014, according to research which GfK has published the results Friday.
The Sunday sales increased in 2015 by more than a fifth to 1.4 billion euros. Which accounts for 4.2 percent of total supermarket sales, compared with 3.5 percent a year earlier.
Since 2008 is the share of the sun in the elevator, and walk the importance of Friday and Saturday steadily. Those two days together it still accounted for 42.6 percent of total sales.
Geographical differences
Young singles and dual-income households most often go on Sunday to the supermarket, retired pieces less. Geographically, there are major differences. In the west and south of the country the sun has a much larger share of total revenues than in the north and east.
GfK also published sales figures for January (week 1/4). In it, the supermarket sales remained virtually stable at € 2.6 billion. There were 2 percent more receipts printed out, but the average amount was 1.9 percent lower at 22.03 euros.
Last year’s January sales were in supermarkets an extra push in the back as old and new week 1 fell. The last New Year fell in week 53 of 2015. Without this shift would have been according to GfK 0.6 percent sales growth
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