Excerpt from a commercial for Red Bull. © Screenshot YouTube.
In order to avoid costly litigation, but also to avoid reputational damage is Red Bull agreed to a settlement worth 13 million dollars. Customers holding a can of energy drink purchased between January 1, 2002 and October 3, 2014, according to American media would qualify for compensation because Red Bull does not do what it promises in advertisements.
“Red Bull gives you wings” has long been the slogan in different countries. That’s not true, says a group of American consumers who in court dragged on charges of misleading advertising.
Red Bull gives no wings, not even in the figurative sense, their complaint, says Business Insider. According to the advertising improves energy drink concentration and alertness, but plaintiffs claim that these allegations are false and insufficient scientific evidence. They argue that the frequent use of the word ‘boost’ and ‘wings’ consumers wrongly given the impression that they can be. Physically stronger by drinking Red Bull
Truthful
The company is not waiting for a lawsuit and wants to settle the matter. Before Red Bull makes 13 million dollars, but that amount is to be distributed among all the people who claim to have been drinking. In the last decade of the drink Before having nothing to prove, but Americans are just log on to a website.
Yesterday it was announced that it could come at a check for ten dollars or a coupon worth fifteen dollars for Red Bull products down. But the more entries there are, the less money is available per person. The settlement is still not fixed. Next year, a final hearing was held and it is decided whether the agreement is executed.
Although Red Bull agreed to the settlement, the company continues to maintain that it has not gone in the error. “The marketing and labeling of our products is always accurate and truthful happened,” said the company in a statement.
No comments:
Post a Comment