“We are an important player in a market with more than 1.3 billion inhabitants,” said De Mol in The Telegraph .
Zhejiang Tangde pay $ 60 million ( 55 million euros) for The Voice and also puts another $ 50 million (45 million euros) in the joint venture that will develop the Talpa Formats for the local market.
” China will soon be our largest customer, after America that gives a huge thrill. “ The Voice there have been four successful seasons in China are in. According to De Mol look 300 to 500 million Chinese people to the shows. Also, The Voice Kids can already be seen in China.
Formats
The media mogul is also currently in talks about other formats.
” You can think of Dance Dance Dance , The big picture or I do not know. I love Holland – we sell abroad under the title I love my country – already has a Chinese version, with panda bears instead of cows ”
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