This explains the company’s Friday at the presentation of the new strategy.
According to V & D CEO John van der Ent justified wage and rent reductions. “If you do this business to begin, you pay 20 percent less wages and 30 percent less rent,” Van der Ent presents
“V &. D needs to change on all fronts in the panic that in January. and February has arisen is fully deployed on cost, but that is not the correct order. You must have a plan, then we can start talking to each other. “
As part of the new strategy throws V & amp; D his range on the shovel and the company is going to focus more on women. In addition to the structural reduction of the wage and rent costs will V & D shopping smarter. This is the new strategy that CEO John van der Ent will help the ailing retailer out of trouble.
Local entrepreneurship
The purchase is now driven less central and more responsive to regional needs . Business leaders get more space for local entrepreneurship, Van der Ent said Friday at the presentation of the plan
Q & amp;. D, which for years suffered loss, in his own words still doing well in the field of men and children. But in women’s clothing and lifestyle articles has lost ground in recent years. Therefore, according to Van der Ent also important that the collections are updated frequently to keep it up to date
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Own brands
The director wants the local V & amp; D ‘back shop of the city make. The racks must hanging full of its own brands and other brands ” which you especially for V & D is. “
More than a month ago started V & D with the extensive gauge the opinions of its customers. Also brainstorming sessions with staff were held. That resulted in thousands of ideas and suggestions. ” Some of them we can introduce in the short term, others require more time. ”
A lot of renovation is soon apparent. Praising Circus, the famous discount period of the chain, some changes in design. Activities such as yoga workshops to lure more customers to the stores
Video: V & D will soon finish cutting costs
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La Place
In the world of fashion will be more collaboration with fashion bloggers and comes in a number of branches a trial of online applications in the store, terminals and iPads. Next year, V & D include use its own restaurant brand La Place for selling cooking utensils, crockery and cutlery
CEO Van der Ent says about the new strategy. “We will never be a prize fighter we need. do not come with too large and frequent price promotions If you do that too often, get your margins under pressure and you are no longer surprising “
He takes it further for the current owner of V & amp;.. D , investment company Sun Investments. “I find no bad Sun Capital shareholder”, says the director. “Right now it’s even an excellent shareholder for us, we get support if we have a plan in case of other investors had been of much more expensive…”
<- block | infographic end ->Acute problems
The department store hit early this year in acute financial problems. With many landlords have been made about lowering the rent for the stores.
The group also wants to cut back on salaries. On that V & amp; D still in a legal battle with the unions. The use of V & D is to continue to employ as many shops open and many employees as possible, said the stores
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