The name is now replaced by the new brand AH Organic, writes True Saturday
In 2014 was Pure & amp.; Honestly nominated by food watchdog FoodWatch for Golden wind egg, or the most misleading product. “The word ‘pure’ suggests pure food, but in the processed products are often enhancers and other additives,” said Food Watch Director Hilde de Vries.
“And sometimes it was just one of the ingredients in a product certified and the rest do not. ” The brand will be gradually replaced.
The new brand bears the hallmark of Skal, a foundation that has been designated by the Ministry of Economic Affairs as a leading independent evaluator.
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