The loss-making department store V & D thinks top to come back without a new round. The new management says – losses after twenty years -. Through to make a series of other changes in 2017 profit again
That will have to, because V & D has its owner Sun Capital given two years time to make the company healthy again. The stakes are according to John van der Ent, which began in March as new director to keep as many stores open as much as possible to keep employees
Panic
The new leader will not lose any volume and fears in the panic of early this year too is cut costs. Eventually, more than sixty stores should be selling more, according to him. D Friday a plan for the future, stating that V & amp; therefore the new management of V & D presented in many areas must change
Q & amp. ; D instance, abandoning its unsuccessful attempts to attract new, hipper customers. The store again focuses entirely on the average Dutch woman aged 35 to 65 years, which often has a curvier. The lifestyle products for women account for 40% of our sales, purchasing director Lilian says Vos. “If the weather is good walk, then we have the problem of V & amp;. Dissolved D
La Place lipgloss
The company emphatically wants to remain a department store, but one with more products that are only sold there. The chain therefore opts for fewer brands and more attention to their own brands. The strongest own brand, the restaurant La Place, in the department stores will play a larger role. From spring 2016 there is cookware, dishes and a line bath products under the name of La Place in stores.
Another change is that There are some formulas, such as department stores with a local function, regional stores and six or seven flagships. An example of the latter is the department store in Amsterdam’s Kalverstraat, where almost only come trippers. Also local entrepreneurs have more freedom to purchase or to take other decisions.
“Do not talk, it is the stuff ‘, summarizes the V & D boss who approach plastic together. “Each department will have to be different.” Not only must put an entrepreneur umbrellas at the door when it rains, but also respond to events. This gives the V & amp; D in The Hague this year a special shop with headscarves, other products for the Ramadan and Eid
. Troubleshooting
This approach will the new management a number of persistent problems of V & amp; D to attack. Van der Ent points to the dustiness, lack of recognition and renewal, excess directors and management figures, the slow decision-making and the lack of coherence between product groups. For inspiration, look to the V & amp;. D-summit to competitors like the British department store chain John Lewis
The new strategy represents a break with the rate a year ago was launched. When the chain just put on more expensive brands and more service. That did not help, because V & D came early this year in acute financial difficulties and had to be rescued by an additional capital injection of € 60 million by owner Sun Capital
Right on salary sacrifice
Furthermore, with most property owners a rent rebate agreed. Later this month, still plays an appeal about a pay cut of 5.8%. That salary sacrifice should come anyway, Van der Ent says. If that fails, there will be more job losses. Van der Ent assumes a happy ending: “After the blood-2014 and already lighter red 2015 we want to run in 2016 to break even and make a profit in 2017.
No comments:
Post a Comment