The supermarket chain is considering “legal action” against Heineken, because the super no cases of beer gets discontinued. The chain says it all to be involved for some time with Heineken in conflict.
According to Jumbo, the brewer does not meet the demand, but the supermarket company that explanation does not believe.
” Heineken namely find that we crates over a long period offer too cheap. But we let you obviously do not fall and keep this advantage on to our pricing policy, “said Jumbo in the ad.
Jumbo now has just one action, to provide a second crate can purchase half price.
It is forbidden by Dutch and European rules as supplier influence the prize to practice.
Constructive talks
Heineken stressed in a comment retailers’ completely release “in completing their promotions and pricing. A spokesman Heineken and Jumbo now enter “constructive talks” on the disagreement.
Boxes with Heineken beer are still fully supplied with Jumbo. The supermarket advises clients Therefore, when the crates of beer are not in stock, look at this alternative. A spokeswoman of Jumbo is not to say what legal steps does the chain.
Heineken shows nothing loose on the progress of the consultation. ” That’s here “the company said.
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