The expansion plans involve a “substantial restyling”, says parent company Euro Shoe Group Thursday. The blue and yellow logo Bristol is replaced by a red-white logo. Euro Shoe Group invests 15 million euros in the renovation of the brand.
“We want to eventually grow to 350 stores Bristol in the UK,” says director Kurt Moons Euro Shoe Group. In the Netherlands, starts the transformation in October 2016.
Shopping
It is striking that Bristol had chosen a strategy where digital sales remain in second place. Moons: “For us and the physical stores remain the most important that also the service and collection points for the shop..”
The footwear and clothing industry already is experiencing a period of severe weather. Several major chains went bankrupt. Although Euro Shoe Group said last year or to have suffered from clearance sales at bankrupt stores like Scapino Schoenen and V & D, the company booked in his own words above average results
Euro Shoe Group was originally a family business. with currently more than three thousand employees. The company took last year a turnover of 295 million euro
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