AH will play the ‘misfits’ under fruit and vegetables by their unusual shape or appearance is not in stores yet end up in a special order package in the online market will continue. “They may look slightly different than we are used to, but are just as tasty,” promises AH.
More and more customers find the appearance of fruits and vegetables less important. It makes them a cucumber is not crooked, but if he is nice and fresh, “says AH. For these customers, Albert Heijn has put together a package of fruit and vegetables that look a little crazy, but qualitatively as well.
In a package of misfits is a selection of products made according to the season. It comes to fruits and vegetables that used by producers Albert Heijn were sold to the industry and there have been processed into products such as juice and soup.
Customers can from tomorrow a package with apples, kiwis, hand oranges, peppers, cucumbers and winter carrots order to ah.nl. There they find plenty of inspiration to cook with these ingredients. Albert Heijn, the package also offer soon in the larger stores.
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