Internet Yahoo deletes 15% of its jobs and is considering “strategic alternatives.” Ultimately, should there remain 9,000 jobs.
The new strategy is likely that Yahoo is the Internet business, e-mail and search engine markets. Yahoo also holds a stake worth $ 31 billion in China’s Alibaba webretailer. It is not known what happened to them
CEO of Yahoo, Marissa Mayer. Photo: Reuters
Shareholders have been pushing for the divestiture of the Internet activities but CEO Marissa Mayer gives priority to reform of all these matters. Nevertheless, Mayer tells Reuters see each bid seriously.
Mobile search engine
Mayer reform plans that come down to five sites will be closed, some products are no longer available and that there is more attention to mobile search engine . Also, real estate and several patents are sold. This news came Tuesday after the close of Wall Street. The price fell in after 1.2%.
Mayer pressured
In the past twelve months, the rate decreased by 36%. Revenues from Yahoo peaked in 2008. Since then it has – especially measured in ad revenue – overtaken by Google and Facebook. Therefore, Mayer state for a long time under pressure. Reforms should result in structurally lower cost $ 400 million and non-recurring revenues from sales between $ 1 billion and $ 3 billion.
About the fourth quarter, Yahoo reported a loss of $ 4.4 billion, mainly due to a one-off depreciation of the value of various components. At the 2013 for $ 1.1 billion Yahoo bought Tumblr wrote off $ 230 million. Advertising revenues declined 15% to $ 1 billion.
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