In 2002, the percentage of ‘buycotters’, for example, buy fair trade clothes, yet 26 percent
The reverse, boycotting a product is done by more people:. 15 percent of consumers . In 2002, that figure was only 10 percent. This is evident from the study Select at the checkout by the Social and Cultural Planning Office published Thursday.
The number flexitariërs (people who eat less meat without being vegetarian) has increased from 70 to 77 percent. The group conscious consumers is a mixed group, but has a common denominator: it mainly concerns higher educated citizens
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